The Shortcut to Becoming the Go-To Spot in Your Memphis

As a local business owner, one of the most important things you can do is find your ideal audience.

The customers who are not just interested but excited to buy what you’re offering. 

These are the people who walk past your storefront, scroll through social media, or browse online looking for exactly what you sell. 

But how do you find them and, more importantly, make sure they find you?

Don’t worry; it’s not as difficult as it sounds. 

Step 1: Observe the Local Landscape

Every day, as you go about your routine, there are thousands of opportunities to learn more about your ideal customers. Are you paying attention?

Look at the businesses around you. What are they doing to attract customers? Are they placing ads in the local newspaper? Are they active on social media? Do they have eye-catching signs that draw people in?

As you take note of these things, you might notice that many businesses aren’t getting the response they should. This is because their marketing doesn't connect with their audience. 

This is where you can set yourself apart.

Step 2: Focus on Customers Already Spending Money

It’s easier to attract customers who are already spending money in your market. If someone is already purchasing similar products or services, they’re more likely to be interested in what you offer. The trick is to figure out how to get their attention.

Look at who your competitors are serving. Are there customers who seem loyal but might be tempted by a better offer or a more personalized experience? Pay attention to what these customers are buying, where they shop, and how they respond to different types of promotions.

Step 3: Identify What Makes You Unique

Now, it’s time to think about what makes your business stand out. 

Maybe you offer the best customer service in town—you remember each client’s name, ask about their family, and genuinely care about their lives. Or perhaps you have a unique product that no one else carries, leaving them with a smile ear to ear every time they walk out your door. 

Whatever your unique edge is, make sure it shines through in all your marketing efforts.

Your uniqueness is your strength. It’s what will make your business appealing to the people who are already spending money but might not be fully satisfied with what they’re currently getting.

Step 4: Tailor Your Marketing to Your Audience

With a clear understanding of who your ideal customers are and what makes your business special, you can start tailoring your marketing to speak directly to them. 

Are your customers more likely to be on Facebook or Instagram? Do they respond better to email newsletters or special store events?

For example, if you run a local bakery, you might find that your customers love seeing photos of your fresh-baked goods on Instagram. Or, if you own a hardware store, you might discover that a well-timed email about a seasonal sale brings people through the door.

The key is to focus your efforts on the channels that your audience uses the most, making it easy for them to discover you.

Step 5: Keep an Eye on Where the Money Is Flowing

In every community, there are areas where the money flows more freely. These are the places where people are willing to spend on products and services that add value to their lives. Your job is to identify these areas and position your business right in the middle of them.

In Memphis these places could be Overton park in Midtown, or Saddle Creek in Germantown. There are many places in Memphis like this 

This could mean setting up shop in a bustling part of town, running ads in a popular local social media, or sponsoring a community event that draws a crowd. 

The more visible you are where people are already spending, the easier it will be to attract your hungry market.

Ready to Find Your Hungry Market?

Finding your hungry market is all about being observant, understanding what makes your business unique, and communicating that value to the right people in the right places. 

When done correctly, it can transform your business and lead to you becoming the Go-To spot in Memphis.

If you’re looking to dive deeper and want a personalized marketing analysis to help you identify and attract your ideal customers, I’m here to help.

Get in touch today for a free consultation. Let’s find your hungry market together and grow your business.

- Krishna Waran Krishna Results

Marketing in Memphis