The Most Important Part of Any Ad

What do you think the most important part of an Ad is?

The Video?

The Body Text?

The Landing Page?

NO

The most important part of any ad no matter the industry is the offer. Every Ad needs to have a point, a thing it does. We are all running ads to make money, not donate it away to Facebook. Every Ad needs an offer, and the beautiful part is an offer can be anything.

Having any offer is not enough, you need to have a low threshold offer. You need to make it easy for the audience to say yes. 

If you run a personal trainer ad and the offer is a free 30 minute zoom call, this is a high threshold offer. People have things to do, they could be at work or trying to grow their business, so they don't have 30 minutes for you. It's a doable sale, but they have to first believe that you are actually capable of actually improving their life before they invest 30 minutes.

This is why you need a low threshold offer. You need a low barrier to entry to ease them in.  Compare the 30-minute Zoom call to filling out their email and receiving a free ebook automatically, or watching a quick 5-minute video. Which would you prefer?

The ad should also have a clear call to action, something that gets a response. Once someone takes that first step, they're more likely to take the next, because they're already warming up to you.

If you ask immediately them to jump on a 30 minute zoom call it will always be a no, But maybe they see your blog or video giving a solution to their problems. Then you can ask them to jump on a call to walk through the problem, the chances are much better.

Yes, a 10% off sale can be an offer. But a video or blog article with valuable content is also an offer.

When you run ads, you're mostly reaching a cold audience. Some might be ready to buy now, some might be interested in the future, and some might not be interested at all. That's why a video or blog post is the perfect offer. 

Since you have a low threshold offer you can target everyone whether they are interested to buy now, or to buy in the future.

By providing valuable content first, like informative video content, you gradually warm up the audience before asking for a commitment, which increases the likelihood of a positive outcome.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.

- Krishna Krishna Results

Marketing in Memphis