One Quick Fix To Massively Improve Your Ad Performance

If you’re looking for a way to make your ads more effective, and get you more clients… this article will show you exactly that. 

It doesn't require hours and hours of work. It doesn't require you throwing thousands and thousands of dollars at it, hoping it will work out. And it doesn't require buzzwords or fancy marketing terms.

Quite the opposite. It's very simple and only takes 5 minutes of work.

And it all starts with talking to your customers.

The Biggest Problem With Marketing

The biggest problem with marketing is that it is not trackable. Most business owners have no idea how to measure their ads, so they presume it always pays. 

A local business owner I talked to said he spends a constant 1,700 dollars every month on marketing, and his business can bring an extra 4,000 dollars that month or 2,000 dollars less that month.

This got me curious to see why he had dips and peaks with his monthly revenue. So I asked him what his current marketing plan was.

He said all he does is put money into a Facebook (Meta) ad account and it sometimes works and sometimes doesn't. 

When I asked more questions to gauge the situation, the owner said he didn't know what the cost per click was or even how many views his marketing gets. 

I was shocked when I heard this.

The owner did not look at any metric to see how his customers were responding to the ad, which explains his huge dips and peaks in his monthly revenue.

When I looked further into it he hasn't changed his ad for the past 6 months, running with the same offer and video. This is a huge problem since this causes Ad fatigue, and his viewers could get annoyed with the repetitive ads. 

When you track the right metrics you get a sense of how your customer is responding to your marketing, so you can retarget or change up the ad accordingly.

If you don't retarget new groups and change your ad, Facebook can show your ads to people who weren't interested in your service, or drive away loyal customers with repetitive ads. 

Since the business owner was only tracking how much he made that month, he was effectively burning away the money since he was tracking the wrong things. If you track the wrong things you will eventually come to a conclusion and say Facebook doesn't work.

But it does. There's a reason Facebook (Meta) is a trillion dollar company, it's because it works. Facebook (Meta) has worked by millions of businesses throughout the world. If you can track the right metrics, Facebook will work for your business.

How to Guarantee Success

If you can sit down and track the metrics everyday, you can guarantee success for your Facebook ads. Pay attention to the Views, the Costs per Clicks, the Cost per Mile, and Impressions. You can gauge how your audience is reacting to your ad and make your ad budget go further.

If you throw more money at the ad you will eventually win, but as businesses we need to make sure our money gets spent on effective marketing. 

The most important metric to track is the Cost per Sale, this is a metric that you have to calculate yourself. If you spent 500 dollars on ads, had 10 sales, and made 3000 dollars total. You have spent 50 dollars for each sale and made 300 dollars back, making it a great return on investment. This one simple trick will massively improve your ads.

Ads are a great tool to raise awareness for your brand, but at the end of the day ads are made to make you money, so pay close attention to the cost per sale.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.

- Krishna Krishna Results

Marketing in Memphis