From Browsers to Buyers: Mastering the Art of Retargeting

Ever notice how some products seem to follow you around the internet like a lost puppy? You check out a lawnmower or a power drill, and suddenly, you're swarmed by ads for that exact item for a whole week, showing you the same ads everywhere you go.

That’s retargeting, and it’s actually one of the most powerful tools in your marketing arsenal. But most businesses use it in a sloppy way. 

When done right, retargeting can give you one of the best returns on your marketing dollars. Let me show you how to use this idea in a way that is not stalkerish or annoying:

This Fancy-Sounding Term Will Make You Money

Let’s face it: unless you’re selling something as impulse-driven as a candy bar, your customers aren’t buying from you on a whim. 

There’s always a process—a journey, if you will.

Here’s how it typically goes:

1. Awareness: Your prospect realizes they have a problem or need.

2. Consideration: They decide they want to do something about it.

3. Research: They start looking up options and potential solutions.

4. Evaluation: They compare suppliers, read reviews, and weigh their choices.

5. Purchase: Finally, they pull the trigger and make a purchase.

Pretty straightforward, right? 

But here’s why you should care: the earlier you show up in this journey, the better your chances of converting that prospect into a paying customer. 

If you only catch them at stage 5, you’re just another face in the crowd—competing on price alone. 

But if you’re there at stage 3, offering valuable insights and solutions, you’re positioning yourself as the trusted guide they’ve been looking for.

Solving the Attention Span Problem

Here’s the bad news: people’s attention spans are so short. Even if they’re interested in what you offer, the chances of them remembering you later are slim to none. 

That’s where retargeting swoops in to save the day.

Imagine this: someone visits your website, checks out your services, maybe even adds something to their cart, but then life gets in the way and they leave without buying. 

Instead of letting that potential sale slip away, retargeting lets you gently nudge them back on track. 

And here’s the kicker—you don’t just show them the same old ad over and over again. No, you’re smarter than that.

You show them new, useful information. Maybe it’s a video answering a common question, a testimonial from a happy customer, or a special offer that’s just too good to pass up. 

Each time they see your ad, they’re getting more value, more reasons to choose you over the competition. By the time they’re ready to buy, you’re the obvious choice.

Using the Reciprocity Reflex (In a Good Way)

Here’s a little psychological trick: when someone does something nice for us without expecting anything in return, we feel a natural urge to reciprocate. It’s hardwired into us. And yes, you can use this to your advantage—ethically.

When you offer value through your retargeting ads—whether it’s useful information, a helpful tip, or just a bit of reassurance—you’re building goodwill. 

Your prospect starts to see you not just as a business, but as someone who’s genuinely interested in helping them. 

And when it comes time to make a purchase, who do you think they’re going to choose? The faceless competitor, or the helpful guide who’s been there every step of the way?

Time to Put Retargeting to Work

The beauty of retargeting is that it makes your marketing smarter, not harder. You’re meeting your prospects where they are in their buying journey and guiding them to the finish line. 

So, start experimenting with retargeting. Try different ads, different content, and see what resonates with your audience.

And if you want a hand figuring out how to do this right—so you’re not just another annoying ad in the mix—I’m here to help.

Talk soon,

Krishna

Krishna Results

Marketing in Memphis

P.S. If you’re curious about how I’d handle the retargeting part of your advertising, let’s chat.

No cost, no obligation. 

We’ll see if we’re a good fit, and I’ll give you a few pointers on what I’d do differently. If you want to work together, great. If not, that’s cool too. No hard selling, no pressure. 

Sound good? Then fill out this form: https://www.krishnaresults.com/free-marketing-analysis